Meet The Team

Our firm has both corporate and entrepreneurial experience.

Professional + Pragmatic + Perceptive

We are a small modern chartered accountancy firm run by founders for founders. This gives us a unique commercial awareness and a very hands on approach. Our firm has both corporate and entrepreneurial experience, with a combination of those backgrounds we look at the challenges you face always taking your perspective and goals into account.

We have a varied and interesting client base of both individuals and businesses spanning a diverse range of sectors. By using our unique understanding of running businesses with our expertise in finance, business planning, tax, capital raising, growth strategy and accounting we can offer you solid, reliable and practical advice you can rely on. We want to help you make informed decisions, taking all aspects of your circumstances, goals and objectives into consideration with a pragmatic approach.

We provide a 360 service, high quality accounting and advice you can trust. We endeavor to understand you and your business and believe in forging close relationships with our clients. We tailor our services to your needs creating bespoke packages that fit you and your budget.

We work closely alongside you enabling you to achieve the goals you set, navigate any unforeseen obstacles and seize important opportunities as they arise. We want our service to add real value to you and your business. We want to be an important part of your team not just another faceless accountancy firm.

Alec Alec

Alec White

Visionary & Owner

With over 20 years of business management and analysis experience, Alec is well positioned to offer advice on streamlining your business making it more efficient while saving you time and money. Alec thrives on helping our clients to interpret the numbers, making sense of their financials while finding ways to add profit to their bottom line.

Alec has a knack for understanding our client’s vision for their business and ensuring they develop and grow in a sustainable fashion. Alec is extremely experienced at helping founders of SME’s and start-ups to build successful, rewarding and futureproof businesses. Alec enjoys problem solving with his clients and loves to use new and innovative technology to do it.

Alec’s other passion is growing plants and if you find yourself watching the highlights of the Chelsea Flower Show during May you may catch a glimpse of Alec on the TV standing proudly next to his award-winning peonies.

Andrew Andrew

Andrew Richardson


Andrew has been a chartered accountant for over 30 years and has practiced his trade in the UK and Europe within primarily large corporations. Andrew has worked with local sole traders to multinational organisations, from the company formation to a successful full stock market flotation. Andrew provides advice that makes sense to experienced business people and new business owners alike.

Tristan Tristan



Tristan has been with the firm for more than 12 years and is an integral part of the team. Tristan deals with all aspects of accounting for the firm and is an important source of contact for all of our clients. Tristan has honed his technical skills in his career and enjoys working on complex projects with all manner of clients from sole traders to limited companies and charities.

When Tristan isn’t neck deep filing accounts he enjoys being active outdoors either mountain biking, snowboarding or skiing but also loves getting hooked on a good thrilling series like the ‘Last of Us’.

Rachel Rachel

Rachel Wilkins


Rachel has been with AJR & Co for 5 years, as an accountancy assistant leading the payroll team. Rachel is organised, efficient and loves being able to help clients out, no matter what they need.

When Rachel is not at work she enjoys the simple things in life, spending time with family, walking her dogs and turns her hand to a spot of DIY. Rachel also loves to skip into her tap dancing shoes every now and again, turn the music volume up and tap dance the night away.